Luigi Mangione tshirt with illustration of Mangione as Death riding an orca.

WEEK IN REVIEW: Luigi Mangione Memes Dominate, Cola Tee Censored

by Cola

Luigi Mangione dominated social media this week, while mainstream media looked on in horrified astonishment. The assassin of former UnitedHealthcare CEO Brian Thompson ascended to folk hero status, and memes helped spread the gospel of Luigi. Merch also proliferated, with dropshippers offering "deny, defend, depose" tees, keychains, etc. Even Cola got into the act, even though we pride ourselves on not dropshipping anything. Everything you order passes through our hands directly–everything except our new Luigi Mangione tee.
LUIGI MANGIONE IS RIDING AN ORCA. HIS FACE IS A SKULL.
COLA SHOP
THE BACK OF THE "DENY DEFEND DEPOSE" TSHIRT FEATURING LUIGI MANGIONE
COLA SHOP

Mangia = Italian for "Eat" / Mangione = Italian for "Eat the Rich"

The original art included Luigi's face. I submitted it to a dropshipper no problem. However, when I tried to update the design files, I got a notification that the dropshipper'sAI had detected copyrighted material. This was impossible since the image was 100% original. I thought maybe the dropshipper had marked "Deny, Defend, Depose" as copyrighted material. That would obviously be incorrect, but maybe they used it as a shortcut to prevent anyone from using the phrase. So, I ran a test. I submitted a design using only the phrase, but the design was approved. That left us with the image. None of the elements had been taken from copyrighted material. It was puzzling. But then, what about Luigi's face? I substituted his face with the skull and it was approved. So, the dropshipper had fed Luigi's face to its AI, to preclude anyone using it. 


But! Now even the updated image, with the skull, is being marked as copyrighted. The original design files are still online and orders are being fulfilled by the dropshipper, but for how long, I don't know.If you want an original tee of Luigi Mangione riding an orca, you might want to act fast.


NOTE: This is the only dropshipped item on my website. Everything else goes straight through my hands to you.All proceeds from the Luigi Mangione orca tee go to medical-debt Gofundmes.

Elsewhere, on Insta and Twitter, the memes were flowing like vampire blood on the sidewalk, and Cola got in on it. This week was the most fun we've had on social media in years. The vibes were primo.

Luigi Mangione meme. Community Chest card from Monopoly. Mr monopoly has been shot several times and a bullet is passing through his chest. Text reads, "You have been visited by the claims adjuster. Eat shit."
Twitter
Luigi Mangione meme. Monopoly 100 dollar bill. Photo of Mangione smiling in the middle with text: "UHC Assassin." The name brand Cola is written in the dollar bill margin in Kabel font.
Bluesky
Luigi Mangione meme. Luigi from Super Mario Bros is sitting, looking dejected. Text in the Super Mario font says, "It wasn
Twitter
A tiled image of the Monopoly man
Instagram
Luigi Mangione meme. Christopher from the Sopranos is mid-sentence, wearing sunglasses and holding a cigarette. The text reads" He
Twitter
Revised Al-Qaeda flag with a smiley face in the middle and text along the bottom that reads, "Under new management"
An image of Patty Hearst during her time in the Sybionese Liberation Army. She is pointing an assault rifle and wearing a beret and fatigues. The image is tiled, repeated four times. Each instance is in a different color. Warhol effect.
Instagram
A bottle of poppers with the logo replaced with the Cola logo and the words "Mild euphoria"
Instagram