
ART AND APPAREL
FOR PEOPLE
WHO ARE SICK
OF THIS SHIT
TEES
SWEATS
HATS
ART


ABOUT
I started the Cola Corporation during the first Trump term to express my frustrations with the U.S. political climate.
Politics was new to me. (Before the 2016 Democratic Primaries, I had never voted for anything besides the NBA All-Star Game.) Design was new to me. (Previously I worked as a writer.) Apparel manufacturing was new to me, although I had been fascinated with fashion history and the sociology of clothing since sixth grade.
I had no idea what I was doing. But my designs began to spread online. Apparently, people shared my frustrations and appreciated how I communicated them. I listened to this audience and responded via my work. A kind of call and response developed. When supporters started referring to me as Cola, I took the brand name as my own. Today, Cola Fam remains a super-cult community. I'm honored to be a part of it.
—Cola, aka Joe
(that's me in the photo 👋)
Email: info {at} thecolacorporation {dot} com
TESTIMONIALS
"The hat fits great. Was getting gas and a guy asked what it means. I told him it means, 'Abolish golf.' He seemed confused. Appreciate the quality gear."
"Every sticker I have from you that is on my Hydro flask is completely fine and I have soaked them in water."
"people ask me what my tee means. i tell them that as long as we have 45 types of cereal we will never have a revolution."
"I wore the Bubba Wallace shirt today. The guy working at the gas station just stared at the dead kkk dude under the car through our entire interaction."
"Seriously though, the quality is insane, for the price especially. I feel like I robbed you, man."
"I wore 'AFGHAN spring' to a work thing and almost choked when a dude asked me if I was in the military. I kindly smiled and said, 'No, kind of the exact opposite.'"
"I caught some great looks running errands today. 'Provocation is a public service'—thanks for aiding in it."
"I CAN'T TELL YOU HOW MANY DOUBLE-TAKES AND HOW MANY COMPLIMENTs I GET WHEN I WEAR THIS THING."
"I WAS WEARING YOUR HOODIE WHEN THE FBI VISITED ME AT HOME."