"AMERICAN SPRING"

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ABOUT

I started the Cola Corporation during the first Trump term to express my frustrations with the U.S. political climate.

Politics was new to me. (Before the 2016 Democratic Primaries, I had never voted for anything besides the NBA All-Star Game.) Design was new to me. (Previously I worked as a writer.) Apparel manufacturing was new to me, although I had been fascinated with fashion history and the sociology of clothing since sixth grade.

I had no idea what I was doing. But my designs began to spread online. Apparently, people shared my frustrations and appreciated how I communicated them. I listened to this audience and responded via my work. A kind of call and response developed. When supporters started referring to me as Cola, I took the brand name as my own. Today, Cola Fam remains a super-cult community. I'm honored to be a part of it.

—Cola, aka Joe
(that's me in the photo 👋)

Email: info {at} thecolacorporation {dot} com