ART AND APPAREL
FOR PEOPLE
WHO ARE SICK
OF THIS SHIT

ABOUT

I started the Cola Corporation during the first Trump term to express my frustrations with the U.S. political climate.

Politics was new to me. (Before the 2016 Democratic Primaries, I had never voted for anything besides the NBA All-Star Game.) Design was new to me. (Previously I worked as a writer.) Apparel manufacturing was new to me, although I had been fascinated with fashion history and the sociology of clothing since sixth grade.

I had no idea what I was doing. But my designs began to spread online. Apparently, people shared my frustrations and appreciated how I communicated them. I listened to this audience and responded via my work. A kind of call and response developed. When supporters started referring to me as Cola, I took the brand name as my own. Today, Cola Fam remains a super-cult community. I'm honored to be a part of it.

—Cola, aka Joe
(that's me in the photo 👋)

Email: info {at} thecolacorporation {dot} com

WEEKLY INTEL FOR PEOPLE WHO HAVE HAD ENOUGH OF THIS SHIT

TESTIMONIALS

  • "The hat fits great. Was getting gas and a guy asked what it means. I told him it means, 'Abolish golf.' He seemed confused. Appreciate the quality gear."

  • "Every sticker I have from you that is on my Hydro flask is completely fine and I have soaked them in water."

  • "people ask me what my tee means. i tell them that as long as we have 45 types of cereal we will never have a revolution."

  • "I wore the Bubba Wallace shirt today. The guy working at the gas station just stared at the dead kkk dude under the car through our entire interaction."

  • "Seriously though, the quality is insane, for the price especially. I feel like I robbed you, man."

  • "I wore 'AFGHAN spring' to a work thing and almost choked when a dude asked me if I was in the military. I kindly smiled and said, 'No, kind of the exact opposite.'"

  • "I caught some great looks running errands today. 'Provocation is a public service'—thanks for aiding in it."

  • "I CAN'T TELL YOU HOW MANY DOUBLE-TAKES AND HOW MANY COMPLIMENTs I GET WHEN I WEAR THIS THING."

  • "I WAS WEARING YOUR HOODIE WHEN THE FBI VISITED ME AT HOME."